Producer Says: In a world of soft and juicy hoppy beers Madness IPA 2020 stands out from the crowd because it is boldly bitter yet balanced with the modern juicy flavoured and aromatic hops. Here in this new Madness 2021 version we have held true to the style, by brewing it to be clear, overwhelmingly aromatic and boldly bitter. The modern twist is that we have used the hottest hops and forms thereof not just the classic American ‘C-Hops’. CRYO hops are 100% pure intensified hops that have a much higher amount of the green and yellow nectar we are trying to extract. Using this intensified hop format gives a deeper and juicier and more resinous hop aroma.